Drawing by Zena Cardman

Monday, July 9, 2007

WTF, MLB?

Major League Baseball announced that Dane Cook will be the face of the 2007 MLB Playoffs. Apparently, not enough males in the 13-26 age group watch baseball.

This seems like a very dumb decision if the MLB and Fox are attempting to gain viewership from demographics that aren't loyally glued to the television for playoff baseball in the first place. And if they didn't care about expanding the audience, why not go with someone who is actually tied to the game of baseball? At this rate, I bet a series between the Padres/Brewers and Red Sox/Angels would compete with 2007's NBA Finals for broadcasted event that no one cared about.

What are the chances of Cook making a joke about the name of a Cardinals' first baseman, regardless of that team being in the postseason or not?

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